Brand Manager, Airwick

Parsippany, NJ (On-site)

$141K/yr – $176K/yrMid Level, Senior LevelFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Support the development of category strategy and spur the growth of the brand with marketing excellence.
  • Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
  • Contribute to long-term marketing strategies and define communication and innovation policies.
  • Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
  • Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.

Requirements

  • Proven marketing capability, ideally within the consumer goods sector.
  • Well-honed strategic thinking and decision-making capabilities.
  • A thorough grasp of consumer behavior, market trends, and competitive analysis.
  • Strong skills in communication, collaboration, and stakeholder engagement.
  • Demonstrated creativity in brand strategy and the ability to drive innovation.
  • Fluency in digital marketing and a deep understanding of marketing optimization.
  • Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.
  • Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

Benefits

  • We offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Vestacy logo

Vestacy

Vestacy is a carve-out from Reckitt, now under the ownership of Advent International. Our purpose is simple: to help turn houses into homes. Through our trusted air care, laundry, surface and pest brands (such as Air Wick, Calgon, Cillit Bang and Mortein) we bring comfort, freshness and protection to millions of households every day. With 3,000 colleagues across 20+ countries, we believe culture is transformational. Every person is a Founder: empowered to act boldly, make decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion and pride. We’re building something extraordinary and we want you to be part of it. If you’re ready to create impact, grow your career and help make homes feel truly lived in, join us. Your next chapter starts here.

Founded in 2026
Hoofddorp, North Holland, NLD

Marketing Team

Median Career Experience
11.5 years
Median Tenure
0.6 years