Responsibilities

• Develop and execute omnichannel marketing initiatives that strengthen our brands and drive awareness, trial, conversion, and repeat purchase across the consumer journey.
• Manage agency and external partners across social media, PR, influencers, ecommerce, and creative to ensure projects stay on strategy, on budget, and on time.
• Partner closely with Sales to develop compelling retailer presentations, category reviews, selling stories, and customer-specific marketing programs grounded in consumer insights and syndicated data.
• Serve as a strategic marketing partner to the Sales team, helping transform data into persuasive customer narratives that strengthen retailer relationships, support new item launches, and help win new business.
• Lead shopper marketing and retail activation efforts, developing omnichannel programs that connect national marketing with retailer-specific opportunities and deliver measurable business results.
• Identify and cultivate influencer, brand, retailer, and community partnerships that expand brand reach, increase trial, and create meaningful consumer connections.
• Support innovation commercialization, helping translate new products into successful launches through positioning, messaging, retail activation, ecommerce, sampling, and marketing support.
• Lead creative projects from concept through execution, developing thoughtful creative briefs, partnering with agencies and internal creative resources, and ensuring every deliverable reflects our brand standards and business objectives.
• Monitor marketing, shopper marketing, and ecommerce performance, using consumer insights, syndicated data, and campaign analytics to optimize future investments and improve ROI.
• Support trade show planning, customer events, and brand activations that strengthen customer relationships and bring our brands to life.

Requirements

• Bachelor's degree in Business Administration or related field, or equivalent years of experience in lieu of degree.
• 5+ years of experience in brand management, shopper marketing, consumer marketing, or integrated marketing within CPG.
• Experience managing agencies and cross-functional projects.
• Experience working with syndicated data (SPINS, Circana, NielsenIQ or similar).
• Strong presentation and storytelling skills.
• Excellent project management and organizational skills.
• Passion for food, consumer trends, and building brands people love.