Responsibilities

• Own a portfolio of brand partnerships as the primary point of contact
• Set communication cadence and lead weekly or biweekly syncs
• Manage stakeholder expectations with clear, proactive, and confident communication
• Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliate programs, livestreams, and paid media
• Lead GTM planning for product launches, tentpole moments, and major campaigns
• Continuously identify new growth opportunities and expansion levers across platforms
• Monitor and optimize key KPIs across GMV, traffic, and conversion
• Use data to inform decisions and refine strategy in real time
• Deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans
• Present executive-ready updates that translate data into decisions

Requirements

• 3 or more years of experience in social commerce, e-commerce, or brand management with hands-on platform experience (TikTok Shop experience is a strong plus)
• Agency, platform, or brand background with experience managing complex, multi-stakeholder client relationships
• Exceptional written, verbal, and presentation skills with a proven ability to communicate at the executive level
• Experience with affiliate marketing, creator partnerships, and TAP (TikTok Affiliate Program) campaigns is a strong advantage
• Highly data-driven, with experience in forecasting, KPI diagnosis, and performance analysis
• Strong program and team leadership capabilities with the ability to manage multiple brands and workstreams simultaneously
• Excellent organizational and project management skills in a fast-paced environment
• Operates with urgency, accountability, and a solutions-oriented mindset
• Thrives in ambiguity and adapts quickly to platform, market, and business changes

Preferred

• TikTok Shop experience is a strong plus
• Experience with TAP (TikTok Affiliate Program) campaigns is a strong advantage