Responsibilities

• The Brand Image Specialist is responsible for supporting the visual standards and brand compliance of branded fuel locations working with Tiger.
• This role monitors brand image performance, coordinates with major oil company representatives, and helps ensure locations meet required image program standards.
• The Brand Image Specialist plays an important role in maintaining the quality, consistency, and reputation of the Tiger Family of Brands across all branded sites.
• Review each branded location’s mystery shop results and determine the appropriate course of action, including:
• Accepting results as satisfactory
• Initiating a standard appeal
• Recommending an on-site visit that may lead to a CURE appeal
• Measure and track overall progress on average quarterly scores for each brand
• Identify trends, recurring issues, and opportunities for improvement across locations
• Communicate regularly with major oil company brand representatives regarding site-specific image issues
• Maintain professional working relationships with brand partners and internal stakeholders
• Communicate promptly with the Vice President, Wholesale Sales regarding issues that require escalation or additional support

Requirements

• Strong attention to detail and organizational skills
• Ability to interpret standards, policies, and performance metrics
• Effective written and verbal communication skills
• Ability to manage multiple priorities and maintain accurate records
• Professional judgment and problem-solving skills
• Proficiency with basic computer applications and reporting tools
• Ability to safely lift up to 50lbs
• Valid driver’s license and reliable transportation
• Ability to successfully pass pre-employment drug screen and background check
• This position requires regular travel to branded fuel locations as needed (up to 40% of work time is on the road) to support brand image compliance and site evaluations. Employees are compensated for all company-related travel through mileage reimbursement when using a personal vehicle, in accordance with company policy.