Brand Growth & Marketing Manager

Houston, TX (On-site)

$65K/yr – $100K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive North America B2B industrial marketing to boost brand visibility and lead generation while aligning with sales and product launches.

  • Own multi-channel campaigns and brand-building efforts across social, email, and events.
  • Must-have: 4+ years in industrial/B2B marketing with digital growth experience.
  • Cross-functional leadership with sales, product, and exec visibility and travel as needed.

Job Description

Responsibilities

  • Develop and execute marketing initiatives focused on increasing brand visibility and supporting company growth
  • Strengthen Surpass Industrial’s market presence across North America
  • Willingness to travel as needed for trade shows, customer visits, industry events, and company marketing initiatives throughout North America
  • Identify opportunities to improve customer engagement, brand awareness, and market reach
  • Help position the company for continued expansion across multiple industries and channels
  • Manage and support digital marketing initiatives across social media, email marketing, campaigns, and industry platforms
  • Work alongside external website and SEO partners to support ongoing growth initiatives and overall digital performance
  • Assist with content optimization, keyword strategy, website updates, and marketing improvements when needed
  • Monitor analytics, engagement, and campaign performance to identify areas for improvement
  • Develop professional marketing content including videos, photography, graphics, customer success stories, product highlights, and promotional campaigns

Requirements

  • Bachelor’s degree in Marketing, Communications, Media, or a related field.
  • Experience within industrial, manufacturing, equipment, or B2B industries.
  • 4+ years of experience in marketing, brand development, digital marketing, or growth-focused roles
  • Strong understanding of modern marketing strategies, social media platforms, and digital brand growth
  • Excellent communication and interpersonal skills
  • Comfortable speaking on camera and representing the company in videos, interviews, promotional content, and customer-facing media.
  • Self-motivated, resourceful, and capable of operating independently
  • Familiarity with SEO fundamentals, analytics, and digital marketing performance metrics
  • Experience developing marketing campaigns and managing brand presence across multiple platforms
  • Strong organizational, and project management skills
  • Ability to manage multiple projects in a fast-paced environment
  • Experience with content creation, photography, video production, or branded media is a plus
  • Familiarity with Google Analytics, HubSpot, Salesforce, or related marketing platforms.

Preferred

  • Experience with content creation, photography, video production, or branded media is a plus
  • Familiarity with Google Analytics, HubSpot, Salesforce, or related marketing platforms

Benefits

  • PTO
  • paid sick leave
  • other benefits that support a balanced and fulfilling work life.
Surpass Industrial logo

Surpass Industrial

Exclusive distributor for Karcher dry ice blasters.

Founded in 2015
Houston, Texas, USA
7 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
38.4%
Direct
39.3%
Referral
5.6%
Social
15.7%
Paid
1.1%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
4 (57% of company)