Responsibilities

• Help develop and execute the launch strategy for the brand.
• Turn the brand’s creative direction into clear campaigns, messaging, and launch plans.
• Lead marketing for new product collections and comic/story releases.
• Build repeatable launch processes that we can improve over time.
• Drive qualified traffic and sales through the brand Shopify website.
• Manage and improve the customer journey funnel from first discovery through purchase.
• Develop and test paid/organic, email, social, and other acquisition channels.
• Use performance data to understand what is working and where we should invest next.
• Help improve conversion, repeat purchase, and customer retention.
• Help reconnect legacy Volante Design customers with the new brand.

Requirements

• Has experience marketing a consumer or ecommerce brand.
• Can think strategically but is comfortable getting hands-on.
• Understands both brand building and performance marketing.
• Is comfortable working independently in a small, entrepreneurial team.
• Can manage multiple projects without losing sight of the bigger picture.
• Has strong instincts for customer messaging and creative direction.
• Understands digital marketing metrics and can turn them into decisions.
• Is comfortable building programs and processes from scratch.
• Communicates clearly and works well with creative founders and leadership.

Preferred

• Shopify + basic CRO (landing pages, PDP optimization, A/B testing mindset)
• Email/SMS lifecycle (Klaviyo or similar)
• Paid social testing and creative iteration (Meta/TikTok)
• Creator/influencer seeding + affiliate workflows
• Comfort working with a founder/creative director and translating vision into briefs
• Experience or genuine interest in fashion, science fiction, gaming, design, comics, or enthusiast communities is a major plus.