Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
18 hrs ago
Brand and Growth Lead
New York, USA (Hybrid)
$150K/yr – $225K/yrSenior LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Bastion’s brand into a full growth engine, owning copy, landing pages, campaigns, and measurement.
- Own brand-to-market execution across copy, pages, assets, and campaigns.
- Must-have: comfortable operating as a one-person marketing team with contractor support.
- Standout: close collaboration with GTM and operations to translate strategy into pipeline impact.
Job Description
Responsibilities
- Turn Bastion's new brand into a living marketing system that builds pipeline and credibility.
- Work solo with contractor support to execute copy, landing pages, one-pagers, campaigns, and measurement.
- Influence positioning and translate strategy into market-visible, measurable results.
- In week 1 ship: update a landing page, redesign a one-pager, and draft a LinkedIn post.
- Deeply learn Bastion's product, competitive positioning, and buyer profile.
- Identify top marketing gaps with GTM and close them (sales enablement, LinkedIn presence).
- Audit channels and prioritize fastest path to pipeline impact.
- By 90 days own the growth engine and deliver measurable pipeline contribution.
- Build a library of sales enablement assets and own the website as a living marketing asset.
- Stand up initial demand-gen experiments and employer-brand content cadence.
Benefits
- hybrid work environment
Bastion
Founded in 2009, we are Australasia’s largest independent agency, with an ambition to achieve the same feat in the USA.Bastion was born in the GFC and built over the last 15 years to service clients increasingly competitively challenged by a digitally disrupted and fast changing world. Originally a brilliant innovation in fort design, a bastion provides more points to attack, and more points of defence – eliminating points of weakness. We exist to deliver the strategic advantage needed to put brands, organisations and people in a position of strength. Our 350+ staff work across our offices located in Melbourne, Sydney, Gold Coast, Los Angeles, Newport Beach, New York City, Auckland and Wellington. We also hold agency partnerships in 10 Asian markets.We offer a breadth of specialist capabilities across the communications spectrum including Marketing & communications, Communications, Experiential, Digital, Insights and Training.
