Responsibilities

• Support the VP on the development and implementation of global brand strategies for each brand.
• Ensure brand positioning, messaging and visual identity are applied consistently across all markets and touchpoints.
• Identify opportunities to expand brand awareness and engagement across platforms, including digital, content, retail and experiential activations.
• Contribute to the long-term franchise planning for key brands, identifying opportunities for audience growth and cultural relevance.
• Adapt brand strategies for regional markets while maintaining global brand consistency.
• Lead the development of core marketing materials, including core brand decks, sales presentations, marketing toolkits, brand sizzles & more
• Help shape brand storytelling and tone of voice across marketing communications.
• Support the development and delivery of trade communications including publicity initiatives, industry announcements and partner communications across channels such as newsletters, LinkedIn and other B2B platforms, as well as supporting the planning and execution of B2B events including trade shows, exhibitions and partner events.
• Collaborate with creative teams to develop brand assets, style guides and marketing materials for partners and internal teams.
• Support the rollout of global marketing campaigns and initiatives, ensuring alignment across international markets and partners have necessary materials and guidance to execute effectively.

Requirements

• 8+ years experience in franchise management, marketing role.
• Experience working with entertainment, character brands, lifestyle brands, toys, consumer products or kids/family IP is essential.
• Knowledge and experience of international markets.
• Strong understanding of brand building and audience engagement in a global context.
• Comfortable working in a fast-paced, entrepreneurial environment, across multiple time zones.
• Collaborative and solutions-oriented.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and relationship-building skills.
• Highly organized with strong attention to detail.
• Ability to work under own initiative.

Benefits

• This position is eligible for benefits including medical, dental and vision options. Employer paid life insurance and long term disability. As well as generous time off policies including Discretionary time off, sick pay and 10 paid holidays.