Responsibilities

• Own brand standards, governance, and execution across the Tranquility, Pillow Paws, and PBE brands to ensure a consistent and compelling customer experience
• Monitor brand performance and customer experience across channels, identifying opportunities to strengthen brand perception, engagement, and effectiveness
• Lead creative, web, content production, agency, and marketing operations resources to deliver high-quality marketing assets, campaigns, and customer-facing experiences
• Oversee marketing execution, including project management, trade shows, events, promotional programs, and branded materials to ensure timely, effective delivery
• Develop and continuously improve processes, workflows, and quality standards that increase team efficiency, execution speed, and brand consistency
• Partner with Audience Strategy, Product Marketing, Ecommerce, and Communications teams to translate growth strategies into impactful customer experiences
• Lead public relations, media outreach, and brand reputation initiatives that strengthen awareness, credibility, and thought leadership across key audiences
• Establish and track communication, creative, web, and brand experience KPIs, using performance data and customer insights to continuously improve effectiveness and business impact
• Lead and develop a high-performing team while managing agency relationships and external partners to maximize marketing impact

Requirements

• Bachelor's degree in marketing, communications, graphic design, business, or a related field
• 7+ years of progressive marketing, brand management, creative, communications, or marketing operations experience
• Experience leading cross-functional marketing projects from concept through execution
• Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs
• Strong understanding of brand strategy, visual identity systems, and customer experience principles
• Experience managing multiple priorities, timelines, budgets, and stakeholders in a fast-paced environment
• Excellent communication, collaboration, and organizational skills with the ability to influence across functions

Preferred

• Experience leading and developing marketing, creative, or project-based teams preferred
• Experience within healthcare, consumer products, manufacturing, ecommerce, or regulated industries preferred
• Experience managing website strategy, digital content, and user experience initiatives preferred
• Familiarity with marketing automation, CRM platforms, project management tools, and marketing analytics a plus
• Experience planning and executing trade shows, events, and customer-facing marketing programs a plus
• Experience working with external agencies, designers, developers, photographers, and production partners a plus

Benefits

• We offer excellent health benefits including free access to onsite and local health clinics, paid personal and vacation time, an annual profit-sharing bonus, a 401k plan with company match, company-paid disability and life insurance, and more. We foster a supportive environment where safety, quality, teamwork, and continuous improvement come first.