Brand Engagement Associate

Responsibilities

• Steward the University’s brand standards ecosystem, including oversight and continuous improvement of brand.virginia.edu (BrandDot), the brand@virginia.edu email inquiry system, the OnBrand e-newsletter and Brand Camp training programs.
• Maintain, update and perform day-to-day responsibilities for brand.virginia.edu, including overseeing account requests for the brand platform and other needs of the nearly 10,000 active users.
• Partner with members of the Marketing and Brand Strategy, Social Media, Digital Development and User Experience, Licensing and Creative Studios teams to manage the lifecycle to ensure brand resources, tools and guidelines remain current, user experience is strong and members of the University community are supported as they apply the brand to their work.
• Develop and implement approaches to bolster brand stewardship and compliance across University schools, units and departments, and advise communicators, marketers and other members of the University community on the appropriate application of brand standards across print, digital, environmental and multimedia communications.
• Monitor recurring brand inquiries and demand for brand tools and resources and recommend data-informed enhancements to brand guidance, templates and support services.
• Support the visual expression of the University brand in collaboration with others in University Communications across branded environment and fleet mark systems.
• Update and maintain contact lists of communicators and marketers and their leadership from across the University.
• Lead and participate in collaborative projects involving cross-functional University Communications teams.
• Collaborate with University Communications’ senior data analyst to measure the performance of brand programs.
• Provide marketing and communications support for events organized by the Marketing and Brand Strategy team.

Requirements

• Education: Bachelor’s degree required.
• Experience: 3+ years of relevant experience.
• Licensure: None.