Responsibilities

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

Requirements

• Bachelor’s degree
• 7+ years of experience in brand management, or relevant experience in marketing and communications
• A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
• Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
• Strong creative and design sense; experience managing graphic designers and creative agencies
• Ability to work effectively across departments in a dispersed organization
• Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission.

Benefits

• This is a full-time position with a generous benefits package
• Life outside of work is important to personal health; TU strives to create a healthy and family-friendly atmosphere
• We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters
• Equal opportunity employer