Brand Director

Wilsonville, OR (Remote)

$120K/yr – $145K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand narrative and the systems that translate strategy into trust, education, and conversion while influencing Growth, Creative, and Acquisition to maintain a consistent voice across channels.

Brand Architecture & Guardrails: Define scalable frameworks and messaging hierarchies that guide all touchpoints.
Cross-Functional Orchestration: Lead rituals and launches to ensure brand alignment across organic, paid, PDPs, emails, and social.
Insights to Positioning: Convert customer input and competitive signals into data-driven positioning and compelling narratives.

Job Description

Roadmap & Execution: Build, maintain, and execute the 12-month brand roadmap, directly aligned with the foundational strategy established
Systems & Guardrails: Translate high-level brand strategy into scalable operational frameworks, creative guardrails, and implementation blueprints.
Operational Rhythms: Establish cross-functional brand rituals, planning cadences, and ideation workshops to ensure brand alignment across teams.
Brand Governance: Steward, protect, and continuously refine the brand voice, messaging hierarchy, trust systems, and positioning framework across all consumer touchpoints.
Organic Channel Standards: Operationalize the brand voice, editorial principles, and messaging standards that guide organic social across all platforms.
Cross-Functional Influence: Act as a strategic partner to Growth, Performance Marketing, and Creative teams—while this role does not directly manage these functions, you will actively influence storytelling, messaging, and absolute brand consistency.
Market Pulse: Own the continuous tracking of customer perception, market sentiment, and the competitive landscape.
Insight Gathering: Conduct regular customer interviews and gather qualitative data from reviews, support conversations, surveys, and community feedback.
Competitive Tracking: Monitor competitor positioning, messaging strategies, product launches, and broader category trends.
Actionable Analysis: Translate raw customer insights and ICPs into data-backed recommendations that optimize product positioning, bridge trust gaps, and increase customer confidence across the business.

7+ Years of DTC Brand Experience: A proven track record in DTC eCommerce brand management, including informal leadership roles (such as managing agency partners, directing cross-functional projects, or mentoring staff) with the leadership maturity to scale into a formal people-management role.
Consumables & Subscription Focus: Deep experience operating within consumables, wellness, food/beverage, beauty, or highly subscription-heavy brand ecosystems.
Ambiguity to Execution: Proven ability to operationalize high-level strategic brand elements and build systems within fast-paced, early-stage environments.
Cross-Functional Influence: Demonstrated success collaborating with and influencing Growth, Acquisition, and Performance Marketing teams without relying on formal authority.
Data Fluency & Brand Economics: A highly analytical approach to brand health, with the ability to link creative output to performance metrics (CVR, LTV, retention) and brand equity metrics (Share of Voice, branded search growth, and brand lift).
Trust & Conversion Architecture: Practical experience building authority-led trust systems that measurably move the needle on customer confidence and conversion.
Operational Readiness: - Willingness to align working hours with US time zones, regardless of geographic location. - Access to a computer, a reliable high-speed internet connection, and a distraction-free remote work environment. - Flexibility for limited travel as required.

The Ultimate Builder: You are completely comfortable in a blank-slate environment. You do not want to inherit legacy processes; you want to create the systems from scratch. You are an exceptional brand operator who naturally translates abstract strategy into scalable daily workflows.
Insight Over Ego: You believe that a brand is defined by the customer, not the marketer. You continuously evolve the brand through hard consumer insights, market feedback, and data rather than personal opinion or theoretical preference.
A Master Facilitator: You know how to get matrixed teams excited and aligned. You thrive when leading cross-functional initiatives, including running in-person ideation workshops and brand off-sites that turn strategy into momentum.
A Social & Community Architect: You have hands-on experience developing a beloved, engaging social brand persona from the ground up, turning passive followers into a vocal, trusting community.
A Category Native: You intuitively understand the unique pace, trust hurdles, and retention mechanics of consumables-adjacent verticals (such as wellness, beverage, beauty, food, or subscription brands).