Responsibilities

• Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
• Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
• Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
• Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
• Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
• Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
• Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
• Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
• Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
• Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast

Requirements

• 10+ years in brand marketing, including significant experience leading brand at a high-growth company
• A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
• Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
• Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics
• Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
• A background building and managing creative teams and agency relationships
• Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business
• Comfort in a fast-moving environment with multiple business units and shifting priorities

Preferred

• Have marketed to CEOs of large companies
• Have experience marketing products to SMBs, restaurant operators, or independent merchants
• Have built a brand or creative function from the ground up
• Have led brand across a multi-product or portfolio (multi-brand house) environment, including brand architecture work
• Have partnered closely with product and growth teams so brand and demand reinforce each other
• Have run a rebrand or launched a new brand system end to end
• Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year