Responsibilities

• Set the multi-year global strategy for the portfolio, including positioning, audience, brand architecture, and growth ambition
• Be the internal authority on the collector: collecting behavior, community sentiment, secondary-market dynamics, and fandom health
• Own the global line: product mix, price points, SKU optimization, innovation pipeline, and phase-outs
• Partner with Product Development and Packaging to create toys and collectibles that genuinely resonate
• Lead license selection and integrate inbound licenses into the line
• Own the global P&L, forecast, gross margin, and pricing architecture, consolidating regional inputs into one global number
• Lead, coach, and grow a high-performing Brand team
• Partner side by side with the Marketing Director as co-owners of portfolio growth
• Represent the portfolio to senior leadership in line reviews and strategic planning

Requirements

• 8+ years in brand management or strategic planning within toys or collectibles
• 3+ years leading and developing teams, with a track record of building and retaining talent
• Experience managing large, global brands across multiple regions and retail channels
• Hands-on product development and line planning experience, bringing physical product to market
• Brand P&L, forecasting, and pricing architecture ownership
• Real understanding of boys' action, collector, or fandom-driven categories
• Bachelor's degree in Business, Marketing, or related field (MBA preferred)

Preferred

• Brands serving both kids and adult collectors, and knowing how those audiences differ
• Using entertainment and content (series, shorts, gaming, digital) as brand-building engines
• Circana/NPD and syndicated data fluency
• Licensing experience
• International market exposure
• Taking a brand from zero to launch, not just growing an established one