Responsibilities

• Brand Ownership & Portfolio Management - Serve as the subject matter expert for all company-owned, licensed, and white-label brands.
• Brand Ownership & Portfolio Management - Develop and maintain comprehensive brand standards, positioning documents, and product roadmaps.
• Brand Ownership & Portfolio Management - Oversee the entire product portfolio, including identifying opportunities for expansion, optimization, and consolidation.
• Brand Ownership & Portfolio Management - Evaluate product performance and recommend additions, discontinuations, or repositioning strategies.
• Brand Ownership & Portfolio Management - Monitor market trends, competitor activity, and consumer insights to identify opportunities for innovation.
• Product Development & Commercialization - Lead the development of new brands and products from concept through launch.
• Product Development & Commercialization - Coordinate product ideation, naming, positioning, pricing, and go-to-market strategies.
• Product Development & Commercialization - Identify and source packaging solutions, hardware platforms, ingredients, and product components.
• Product Development & Commercialization - Evaluate potential white-label and licensing opportunities.
• Product Development & Commercialization - Partner with cultivation and manufacturing teams to ensure product concepts can be executed operationally.

Requirements

• Bachelor's degree in Marketing, Business Administration, Product Development, Project Management, or related field.
• 3+ years of experience in brand management, product development, portfolio management, project management, or a related field.
• Experience managing multiple projects and deadlines simultaneously.
• Strong understanding of product lifecycle management.
• Excellent organizational and communication skills.
• Advanced proficiency with spreadsheets, project management platforms, and reporting tools.
• Experience working cross-functionally with multiple departments.

Preferred

• Cannabis industry experience.
• Consumer packaged goods (CPG) experience.
• Experience managing white-label, licensing, or co-branded products.
• Experience with packaging development and vendor management.
• Knowledge of manufacturing, supply chain, or procurement processes.
• Experience launching new products from concept to market.