Digital Brand Manager
American Psychological Association
District of Columbia, USA (Remote)
$90K/yr - $139K/yrIn-houseFull-timeMid level5+ years exp.
5 hrs ago
Brand Development & Portfolio Manager
Columbia, MO (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and orchestrate the brand portfolio from concept to launch, aligning packaging, licensing, and go-to-market with cross-functional teams to drive growth and compliant execution.
- Brand ownership: oversee all company brands, including white-label and licensing, with a focus on consistency and profitability.
- Product development and launches: lead concept through launch, including packaging development and cross-functional coordination.
- Portfolio optimization: evaluate performance, identify new opportunities, and coordinate timing and transition plans across departments.
Job Description
Responsibilities
- Serve as the subject matter expert for all company-owned, licensed, and white-label brands.
- Develop and maintain comprehensive brand standards, positioning documents, and product roadmaps.
- Oversee the entire product portfolio, including identifying opportunities for expansion, optimization, and consolidation.
- Evaluate product performance and recommend additions, discontinuations, or repositioning strategies.
- Monitor market trends, competitor activity, and consumer insights to identify opportunities for innovation.
- Lead the development of new brands and products from concept through launch.
- Coordinate product ideation, naming, positioning, pricing, and go-to-market strategies.
- Identify and source packaging solutions, hardware platforms, ingredients, and product components.
- Evaluate potential white-label and licensing opportunities.
- Partner with cultivation and manufacturing teams to ensure product concepts can be executed operationally.
Point Management
Point Management – крупный международный кастинг-центр с динамично развивающейся структурой и огромными возможностями. Мы полностью возьмем на себя работу по обеспечению Вашего проекта актерами, моделями и детьми. Проведем связанные с этим кастинги, фото и кинопробы. Предоставим офис (460 кв.м) для проведения фотосъемок, кастингов, а так же для съемок в телесериалах, художественных фильмах, телепрограммах. Осуществим консалтинговые и организационные услуги в сфере eventmaking, в индустрии моды и рекламы.
2 employees
