Responsibilities

• Serve as the subject matter expert for all company-owned, licensed, and white-label brands.
• Develop and maintain comprehensive brand standards, positioning documents, and product roadmaps.
• Oversee the entire product portfolio, including identifying opportunities for expansion, optimization, and consolidation.
• Evaluate product performance and recommend additions, discontinuations, or repositioning strategies.
• Monitor market trends, competitor activity, and consumer insights to identify opportunities for innovation.
• Lead the development of new brands and products from concept through launch.
• Coordinate product ideation, naming, positioning, pricing, and go-to-market strategies.
• Identify and source packaging solutions, hardware platforms, ingredients, and product components.
• Evaluate potential white-label and licensing opportunities.
• Partner with cultivation and manufacturing teams to ensure product concepts can be executed operationally.