Brand Development Manager - West Palm Beach

West Palm Beach, FL (Hybrid)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own in market brand leadership in South Florida by driving distributor collaboration, local events, and field activity to elevate awareness and engagement.

  • Brand and market representation: carry brand story across events, social, and education to influence local buyers and consumers.
  • Local events execution and recap: identify, attend, and recap monthly events to maintain momentum and drive account engagement.
  • Distributor relations and account execution: build strong ties with distributors and leadership to prioritize key accounts and promotions, with travel up to 50%.

Job Description

Responsibilities

  • Brand Representation. Be the face of our brand within the dedicated market and instill brand story and knowledge in multiple avenues each day.
  • Industry Education. Promote our brand within the targeted consumer audience, including trade and wholesalers.
  • Identify, Execute and Recap Local Events. Manage and attend monthly local events to drive and promote brand awareness.
  • Social Media Presence. Utilize all social platforms to support brand and company initiatives. All social media activity must follow company polices.
  • Secure New Opportunities. Seek and secure new brand and consumer opportunities within the assigned market to increase awareness and consumer engagement.
  • Maintain Brand Placements. Promote and extend all brand relationships within the dedicated market.
  • Legal and Compliance Accountability. Maintain all industry legal guidelines and maintain compliance with all company policies.
  • In Field Activities and Travel. May be required to travel within an assigned territory of the dedicated market. This travel may be up to 50% of your time.
  • Travel/Entertainment and Promotion Budget Management. Complete timely expense reporting in compliance with company polices.
  • Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
  • Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness.
  • Influence distributor priorities and secure support for key account initiatives and promotional programs.

Requirements

  • Reside in Palm Beach County, Boca Raton, Delray Beach, Fort Lauderdale, or the surrounding South Florida market.
  • 3+ years of beverage alcohol industry experience.
  • Supplier, distributor, or agency experience preferred.
  • Strong existing relationships within the Southern Florida hospitality and beverage community preferred.
  • Proven success building distributor relationships and driving account execution.
  • Experience managing both on-premise and off-premise accounts.
  • Ability to work independently in a remote, field-based environment.
  • Availability to work evenings and weekends.
  • Strong presentation, networking, and account management skills.

Preferred

  • Existing relationships with resort groups, country clubs, hospitality groups, and influential independent operators throughout Southern Florida.
  • Strong social media presence and ability to create market-specific content.
  • Experience working with high-profile consumer and trade events.
  • Ability to manage an ad hoc schedule.
  • A valid driver’s license and automobile or other form of transportation (travel within territory).
  • Outgoing, competitive personality with superior presentation skills.
  • Excellent budget management skills.
  • Must be able to thrive in a team setting.
  • Proficient in Word, Excel, and PowerPoint.

Benefits

  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Parental leave
Round 2 Spirits logo

Round 2 Spirits

Our mission at Round 2 Spirits is to develop innovative, disruptive, and iconic spirits brands that capture consumers’ imagination and create memorable, shared experiences. As our name implies, we’ve done this before. We were founded by a small group of seasoned executives – all close friends – who previously worked together to create and lead prominent global spirits brands. With Round 2 Spirits, we recognized a tremendous opportunity to leverage our collective experience to identify scalable consumer opportunities for innovative products that aren’t being addressed by today’s brands. Bringing together a team of top industry talent who all share a commitment to building high-quality, world-class artisanal spirits, we’re planning a national launch of our first brand later this year.

Founded in 2023
Georgetown, Texas, USA
23 employees (11 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
32%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
2%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
11 (48% of company)
Marketing Roles Posted (Last 30 Days)
2