Brand Development Manager - MN & Dakotas

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Responsibilities include building and expanding retailer relationships, ensuring product representation, and leading education initiatives. Requirements cover territory residency, a valid license, and Salesforce experience. Benefits highlight a benefits portal and commitment to diversity and inclusion.

Job Description

Responsibilities

  • Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration.
  • Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.
  • Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
  • Ensure new product introductions (NPI) are represented at launch and available in all premium partners.
  • Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
  • Identify and establish new channels and partners for products like Globe and Turbo.
  • Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.
  • Specialized Retail: Work with store managers, market managers and Retail Merchandising team to ensure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through.
  • Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.
  • Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.

Requirements

  • Must reside within assigned territory (MN, ND, SD, parts of IA & NE)
  • Valid driver’s license and clean driving record
  • Experience using Salesforce to report all retailer interactions and activities (as part of engaging with the field)

Benefits

  • For additional information on benefits and perks, please visit: https://benefits.specialized.com
  • We are committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.

Specialized Bicycle Components

3.4 Glassdoor

Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?

Founded in 1974
USA
2.5K employees (340 in marketing)
55% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$62.7K
Traffic Source Mix
Search
52.6%
Direct
41.7%
Referral
3.7%
Social
1.1%
Paid
0.8%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
256 (10% of company)

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