Brand Designer & Digital Creative Lead

Vigo County, IN (On-site)

$55K/yr – $75K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own brand identity and scalable creative systems across a multi location franchise while driving performance in digital campaigns and conversion-focused pages.

  • Brand Identity & Creative Systems: maintain typography, color, and visual style across channels and create templates for franchise scale
  • Digital Creative & Testing: design ads for Google/Meta, landing pages for leads, and test concepts with the paid media team
  • Website & Print Assets: craft landing page/site visuals and print collateral, collaborating with developers to ensure responsive, top-tier UX

Job Description

Responsibilities

  • Brand & Creative Direction: maintain and elevate the Honest Abe brand identity across channels, ensure typography/color/system consistency, and create scalable design templates for a multi-location franchise network
  • Digital Marketing Creative: design high-performing creatives for paid media, build landing page designs for lead generation, develop concepts for campaigns, and test ideas with the paid media team
  • Website & Landing Page Design: craft layouts for pages and site updates, collaborate with front-end developers to implement in WordPress, and ensure mobile-friendly UX and visual hierarchy
  • Print & Franchise Marketing Assets: design door hangers, direct mail, billboards, sales collateral, yard signs, and vehicle graphics, and create scalable templates for franchise use
Honest Abe Roofing Corporate logo

Honest Abe Roofing Corporate

Providing residential roofing repairs and replacements at the highest possible levels of professionalism. As a roofing company, we are here to create the best experience for our customers and give them service beyond their expectations. Our crews are highly trained and come with a clean background and drug testing. We offer a 100 percent quality guarantee on all our services and products.Interested in joining our franchise, visit https://www.linkedin.com/company/honestaberoofingfranchiseinc./ to learn more!

Founded in 2005
Terre Haute, Indiana, USA
67 employees (10 in marketing)

Traffic Signals

Monthly Visitors
27.1K
Monthly Google Ads Budget
$256.7K
Traffic Source Mix
Search
36.7%
Direct
49.9%
Referral
5.3%
Social
7.1%
Paid
1%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
9 (13% of company)