Responsibilities

• Build and own Kalshi's brand measurement and campaign effectiveness framework
• Measure the impact of marketing campaigns across awareness, consideration, engagement, conversion, retention, and brand perception
• Conduct audience and consumer research to identify target segments, messaging opportunities, and creator partnerships
• Design and execute creative testing and concept validation programs before campaigns launch
• Develop and maintain ongoing brand tracking programs, including awareness, consideration, sentiment, and perception metrics
• Monitor brand sentiment, search interest, engagement trends, and consumer feedback across channels
• Analyze campaign, creator, placement, and channel-level performance to identify key drivers of success
• Partner with Data, Growth, and Marketing teams to measure brand lift and understand campaign impact
• Build competitive intelligence programs that track competitor activity, messaging, sponsorships, and market positioning
• Deliver recurring reports, analyses, and strategic recommendations to marketing leadership

Requirements

• 4–8 years of experience in consumer insights, brand strategy, marketing analytics, market research, or a related field
• Strong quantitative and analytical skills with experience measuring marketing effectiveness
• Experience conducting consumer research, audience segmentation, and insight generation
• Deep understanding of brand measurement, campaign analytics, and marketing performance evaluation
• Ability to synthesize large amounts of data into actionable business recommendations
• Strong communication and storytelling skills
• Understanding of modern marketing, media, internet culture, and social platforms
• Experience working cross-functionally with marketing, analytics, creative, and product teams
• Strong ownership mentality and intellectual curiosity
• Ability to operate independently and proactively identify opportunities

Preferred

• Experience at a leading consumer brand or top agency
• Experience measuring creator marketing, sponsorships, sports marketing, or brand campaigns
• Familiarity with brand lift studies, consumer panels, survey design, and market research methodologies
• Experience working with consumer technology, fintech, media, sports, or entertainment brands
• Experience with experimentation and creative testing frameworks
• SQL, data visualization, or advanced analytics experience
• Strong understanding of customer behavior and decision-making psychology
• Experience building consumer insights or brand strategy functions from the ground up