Responsibilities

• Create engaging TikToks, Reels, and Shorts featuring PureTek products.
• Serve as an on-camera creator and brand personality.
• Take content from concept → filming → editing → posting .
• Develop product demos, tutorials, routines, unboxings, FAQs, problem/solution videos, lifestyle content, and trend-driven formats.
• Turn product features and benefits into compelling stories and strong hooks.
• Stay current on TikTok trends, sounds, formats, creator culture, and audience behavior.
• Use comments, engagement, and performance data to develop and refine content.
• Test different hooks, formats, creative approaches, and calls to action.
• Help establish a consistent, recognizable voice for PureTek across social platforms.

Requirements

• On-camera content portfolio: Links to TikToks, Reels, or Shorts where you are the creator or clearly led the creative production.
• Experience creating short-form video end-to-end .
• Strong understanding of what makes content feel native to TikTok rather than like traditional advertising.
• Ability to translate products into engaging, relatable stories and content concepts.
• Comfortable experimenting, learning from performance, and iterating quickly.
• Basic understanding of social metrics and e-commerce performance.
• Strong creative instincts and ability to generate fresh content ideas.

Preferred

• Consumer-product experience in beauty, skincare, wellness, personal care, fashion, lifestyle, or DTC is a strong plus.