Brand & Creative Marketing Manager

Responsibilities

• Brand Management & Strategy: Maintain consistent brand identities, guidelines, and messaging across company divisions. Develop and maintain brand documentation, including the Brand Blueprint. Support brand positioning and marketing initiatives in collaboration with leadership.
• Content Strategy & Social Media: Plan, produce, and publish weekly content for company branches and divisions, maintaining a consistent and engaging presence across relevant platforms. Develop content around project highlights, construction progress, educational topics, founder thought leadership, and company culture. Coordinate content calendars and production schedules to ensure each branch receives relevant, timely content. Adapt content for different platforms and audiences while maintaining consistent brand standards.
• Digital Marketing & Advertising: Manage and update company websites using Wix. Develop website copy, marketing communications, and campaign content. Create and manage paid advertising campaigns through Meta Ads Manager, including audience targeting, budgeting, creative testing, and performance tracking.
• Creative Production & AI Visual Effects: Produce photography and video content for job sites, completed projects, products, events, and marketing campaigns. Edit promotional videos, project showcases, interviews, construction montages, and social media content. Integrate AI-powered visual effects into production workflows using tools such as Higgsfield for generative effects, cinematic transitions, scene enhancements, and image-to-video animation. Combine traditional production and post-production techniques with AI-assisted creative tools. Organize and maintain digital libraries of photography, video footage, graphics, and other brand assets.
• Sales & Business Development Support: Create and maintain sales presentations, company profiles, employee resumes, capability statements, and other marketing collateral. Support bids and proposals with project information, visual assets, and branded materials. Collaborate with leadership and sales teams to communicate company capabilities and support business development.
• AI Workflows & Project Management: Use ChatGPT to support research, copywriting, content planning, documentation, and recurring marketing tasks. Develop repeatable AI-assisted workflows that improve efficiency and productivity. Coordinate projects, deadlines, stakeholder feedback, and marketing deliverables across multiple divisions.
• Events & Special Projects: Support trade shows, product demonstrations, and company events through promotional materials, photography, video, and social media content. Assist with product marketing, educational content, and other brand initiatives as needed.

Requirements

• Experience in marketing, brand management, communications, or creative production.
• Strong writing, organization, visual storytelling, and project management skills.
• Experience with digital content creation, social media, and website management.
• Ability to manage multiple projects and collaborate across departments.

Preferred

• Experience in construction, commercial real estate, building materials, or B2B marketing.
• Proficiency with Adobe Creative Cloud or equivalent creative software.
• Experience with Wix, Meta Ads Manager, and paid social advertising.
• Experience developing AI-assisted workflows for marketing and business processes.
• Familiarity with AI-powered visual effects and generative video tools, particularly Higgsfield.
• Photography, videography, video editing, and post-production experience.
• Experience developing sales collateral, proposals, and capability statements.