Responsibilities

• The evolution of our brand voice, messaging and narrative leadership
• Define, codify and scale the Briggs & Riley brand voice
• Own our verbal brand book, claims hierarchy and standards
• Act as the primary owner of brand language
• Transform functional innovation into emotional narratives, elevating performance into aspiration
• Own product, feature and campaign copy, including product naming
• Partner with internal teams to ensure all claims are distinct and compelling
• Own the verbal user experience across our digital footprint
• Balance premium brand voice with measurable DTC performance
• Partner with DTC team to test, iterate and optimize messaging

Requirements

• 5+ years of copywriting experience in premium DTC or high-end lifestyle brands
• Proven ability to balance elevated brand storytelling with performance marketing
• Strong portfolio demonstrating DTC optimizations and campaign concepting
• Experience coordinating and reviewing localized content across international markets
• Experience building or evolving brand voice guidelines
• Fluency with AI writing tools with editorial discipline to maintain brand voice and integrity
• High editorial judgment and disciplined editing instincts
• Brand first thinking - Strong instincts for positioning and knowing how language can help brands stand apart in a competitive landscape
• Collaborative, ego-light, excellence-driven
• Curiosity and an obsession for brands, culture and travel

Benefits

• Competitive salary plus bonus incentive
• Generous PTO
• Paid Holidays
• Medical/Dental/Vision
• Company paid Life and Short-Term Disability Insurance
• Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
• 401K with company match
• Profit Sharing Plan
• Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
• Learning and development opportunities