Brand Copywriter (Agency)

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own brand copy across Lustre’s web, packaging, social, and campaigns, turning strategy into cohesive language systems and persuasive messaging.

  • Own brand copy from concept to final across web, packaging, social, and email.
  • Must-have: 4–8 years of agency brand copywriting experience.
  • Standout: deep experience with elevated women-focused brands in fashion, beauty, wellness, or lifestyle.

Job Description

Responsibilities

  • Write clear, compelling, and brand-aligned copy across all deliverables
  • Translate brand strategy into thoughtful, cohesive language systems
  • Develop messaging for brand guidelines (ex: brand truths, personas, mission, voice, sample applications)
  • Collaborate closely with Creative Directors and designers to ensure copy and visuals work seamlessly together
  • Apply SEO awareness to website copy (without sacrificing tone or brand integrity)
  • Present work internally and to clients with clarity and confidence
  • Adapt quickly across different brand voices, categories, and audiences
  • Maintain strong attention to detail, organization, and communication across projects

Requirements

  • Has 4–8 years of experience in brand copywriting for an agency
  • Is a strong, versatile writer from conceptual headlines to clear, conversion-minded product copy
  • Has a deep understanding of elevated consumer brands, particularly women-focused brands in fashion, beauty, wellness, and lifestyle
  • Can balance creativity with clarity knowing when to push and when to simplify
  • Understands how copy functions across different touchpoints (web, packaging, social, email)
  • Has a strong grasp of tone of voice and can adapt across brands seamlessly
  • Is detail-oriented and highly organized
  • Is collaborative, communicative, and comfortable working remotely
  • Is confident presenting ideas and explaining rationale when needed

Lustre

Lustre is a branding and design agency based in Brooklyn.Design Specialities: Branding, Shopify Websites, Packaging DesignTestimonials:"Lustre was so much fun to work with. They really understood our brand and it made all the difference with our project. Lustre's website redesign immediately improved our sales conversions. We couldn't believe it!" / Natalie Halloway, Co-founder, Bala“Lustre brought the right balance of direction, creativity and enthusiasm into our project, the result was the ultimate blend of ideas, goals and brand focus coming to life. This is the start of our great partnership with Lustre!” / Melissa Marra, Marketing Director, YesAnd..More details here: lustre.nyc

Founded in 2016
Brooklyn, New York, USA
12 employees (5 in marketing)

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
30.2%
Direct
45.6%
Referral
6.7%
Social
16%
Paid
1.5%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (8% of company)