Brand Content Producer at Tonal | New York City, NY | $105K/yr – $135K/yr

Tonal

Brand Content Producer

New York City, NY (Hybrid)

$105K/yr – $135K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end visual content for Tonal campaigns, from concepting hero stories to on-set direction and final edits, with channel-aware optimization that preserves visual integrity.

Production Ownership: Lead pre-prod planning, shot lists, capture, and post-prod delivery across web, social, retail, and paid media.
Brand Storytelling: Translate briefs into original visuals with Brand, tailoring formats and audiences without losing tonal consistency.
Talent and Trends: Drive on-camera direction, talent trust, and stay current with fitness and lifestyle visual trends.

Job Description

Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
Stay current with visual trends across fitness, wellness, and lifestyle

5+ years of professional photography and videography experience, ideally for consumer brands
A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently
Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture
Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed

Knowledge of AI creative tools a plus

Tonal

2.8 Glassdoor

Tonal is the ultimate strength training system, giving you the expertise of a personal trainer and a full gym in your home. Now with a completely reimagined reformer experience, featuring expert guidance from coach Kristin McGee. Learn more about Pilates on Tonal here: https://tonal.com/pages/pilatesView open roles at www.tonal.com/careers.All official Tonal career communication will come from a @tonal.com email address. If you are ever uncertain of whether a solicitation is from Tonal or an approved recruiting partner of ours, please reach out to careers@tonal.com.

Founded in 2015

San Francisco, California, USA

400 employees (64 in marketing)

tonal.com

27% recommend to a friend

100% CEO approval