GForce Arms

Brand & Content Manager

Reno, NV (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the hands-on in-house launch and brand-building engine for a firearms focused business, owning content, social, events, and influencer programs to stand up an in-house function.

  • Content & channels: oversee photos, videos, product launches, campaigns, and brand messaging to keep messaging consistent.
  • Event and influencer engines: run trade shows and distributor events while managing firearms industry creators to drive awareness and partnerships.
  • Publications and brand systems: coordinate reviews and press while building workflows for future team growth.

Job Description

Responsibilities

  • Content creation & oversight: photos, videos, product launches, campaigns, and brand messaging
  • Social media: daily posting, community engagement, growth strategy
  • Trade shows: SHOT Show, NRAAM, distributor events, booth design, logistics
  • Publications: coordinating reviews, press releases, product placements
  • Influencers: identifying, negotiating, and managing firearms‑industry creators
  • Swag & gear: apparel, merch, packaging, promotional items
  • Brand consistency: ensuring all messaging aligns with GForce’s identity
  • Department building: establish workflows, vendors, and future team structure

Requirements

  • 3–5+ years of marketing experience
  • Firearms/outdoor industry experience
  • Strong content and social media skills
  • Experience with trade shows and vendor coordination
  • Ability to manage influencers and media relationships
  • Strong writing and communication skills

Preferred

  • Photography/videography direction
  • Adobe Creative Suite
  • Experience launching or growing a brand
  • Experience managing contractors or freelancers

Benefits

  • 401(k)
  • 401(k) 6% Match
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance