Brand & Channel Marketing Manager, Industrial Wood

Cleveland, OH (On-site)

$109K/yr – $140K/yrMid Level5+ years expFull time

Posted 20 hrs ago

Job Summary

Own the strategic planning and execution for assigned brands, guiding voice of customer, product ideation, and cross‑functional alignment to drive growth and profitability across channels.

  • Lead end-to-end brand plans, roadmaps, and communication strategies
  • Drive market insights, performance scorecards, and sales enablement

Job Description

Responsibilities

  • Lead Assigned Brands’ Strategic Planning, Voice of Customer, and New Product Ideation Efforts
  • Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.
  • Drive research and voice of customer initiatives to gather key market and competitive landscape insights.
  • Work in partnership with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans.
  • Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights.
  • Manage annual marketing budgets and spending accountability.
  • Drive Execution of Assigned Brands’ Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams
  • Manage Associated Products portfolio, driving strategy across all channels
  • Document annual brand communications plans and drive project execution through Marketing Communications team.
  • Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs.

Requirements

  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must have a Bachelor’s Degree or higher
  • Must have at least five (5) years of business development, brand marketing, channel marketing, product management, or distribution channel sales experience with a successful track record of driving sales and profitability growth, particularly with national marketing programs sold through diverse channels
  • Must have experience demonstrating ability to develop insights and relationships with internal and external sales partners as well as end use customers
  • Must have significant experience creating and executing strategic initiatives

Preferred

  • Have a Bachelor’s Degree or higher in Marketing or other business concentration
  • Have an MBA
  • Have multi-Channel experience
  • Have Business-to-business (B2B) Industrial Marketing or Sales experience
  • Coatings Industry knowledge
  • Have significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion

Benefits

  • At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible
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Sherwin-Williams

3.7 Glassdoor

Our mission began more than 150 years ago in 1866 when Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio. The duo went on to shape an industry and create a global legacy. That legacy continues on today as we look ahead and continue to innovate our future. With stores, distribution centers and facilities spanning the globe, we're able to deliver the best in paints, coatings and related products to the world. From our headquarters to our 130 distribution centers and more than 5,000 retail locations, we continue to grow in new and exciting ways. Here, there's no one path to success. Our 64,000+ employees are diverse, innovative and passionate. Our employees worldwide bring their energy and unique perspectives to each new day. We believe in careers that grow with you and open up new opportunities. With the support of a global team, you can innovate, grow and discover a career where you can thrive and Create Your 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲™. Equal Opportunity Employer of all protected statuses, including disability and veteran.

Cleveland, OH, US
47K employees (2,233 in marketing)
70% recommend to a friend
74% CEO approval

Salaries

Posted range

$109K/yr – $140K/yr

Taken straight from the job posting.

See all Sherwin-Williams salaries

Traffic Signals

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6.1M
Monthly Google Ads Budget
$213.6K
Traffic Source Mix
Search
53%
Direct
39.9%
Referral
4.8%
Social
0.8%
Paid
1.4%

Headcount Trend

Current headcount: ~48.4K

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Brand & Channel Marketing Manager, Industrial Wood

Sherwin-Williams · Cleveland, OH · On-site