Responsibilities

• Develop and execute engaging brand storytelling that resonates with target audiences across digital platforms and traditional media.
• Manage social media channels by creating content calendars, scheduling posts, analyzing engagement metrics, and optimizing campaigns for maximum impact.
• Collaborate with product teams to ensure consistent branding and effective product management aligned with overall marketing strategies.
• Conduct market research to stay ahead of industry trends, consumer preferences, and competitive landscape insights.
• Lead large-scale creative projects from conception to completion, ensuring alignment with brand strategy and campaign objectives.
• Utilize marketing analytics tools such as Nielsen and other data sources to inform strategic planning and measure campaign performance.
• Support multichannel marketing efforts including e-commerce initiatives, public relations activities, and digital marketing campaigns to boost brand visibility.

Requirements

• Proven experience in social media management, digital marketing, or brand management roles.
• Strong storytelling skills with the ability to craft compelling narratives that connect emotionally with audiences.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Excellent analysis skills for interpreting marketing data and making informed decisions.
• Demonstrated ability to manage large-scale creative projects while meeting deadlines and budgets.
• Knowledge of industry trends such as multichannel marketing, B2B marketing, and e-commerce platforms.
• Experience working collaboratively across teams including sales, public relations, product management, and creative departments.
• Strategic thinker with a passion for branding innovation and market research insights.