Responsibilities

• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends to identify opportunities aligned with Health-Ade’s innovation priorities.
• Evaluate innovation ideas based on consumer interest, fit with Health-Ade, business potential, and the company’s ability to bring them to market.
• Lead the development and refinement of assigned concepts, including the consumer proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging.
• Partner with Consumer Insights to develop learning plans, synthesize findings, and translate research into clear recommendations and next steps.
• Bring forward new ideas and recommendations that strengthen Health-Ade’s innovation pipeline and inform future priorities.
• Bring a clear consumer perspective to cross-functional discussions and confidently present concept recommendations to partners and leadership.
• Lead the Marketing workstream for assigned innovation projects through commercialization, partnering with R&D, Supply Chain, Operations, Finance, Sales, Legal, and Regulatory.
• Partner with the Commercialization team to align marketing deliverables, key decisions, and cross-functional inputs with the overall project timeline.
• Proactively identify risks, resolve issues, and escalate key decisions that could affect timing, cost, product quality, or the consumer proposition.
• Maintain a high level of attention to detail across product, packaging, claims, and commercialization requirements.

Requirements

• The ultimate team player: highly collaborative, generous with credit, and energized by building something with others.
• A builder who gets excited about turning a rough idea into something consumers can find on shelf.
• Able to flex creatively and bring a strong point of view, while staying grounded in strategy and the business.
• Genuinely curious about culture, food, and wellness, and tuned in to what consumers actually care about.
• Comfortable with speed and ambiguity; you would rather align the team, ship, and learn than wait for perfect.
• High ownership, low ego; you make the work better and bring everyone along.
• 2–5 years of experience in brand marketing, innovation, product development, or a related field.
• Proven ability to influence and coordinate cross-functional partners without direct authority.
• Strong project-management skills, with the ability to independently lead assigned projects, manage multiple workstreams, and keep cross-functional teams moving.
• Experience using consumer research, category insights, and marketplace trends to develop concepts and guide recommendations.

Preferred

• CPG, food, beverage, or wellness experience strongly preferred.

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts