Brand Activations Manager, US (New York)

New York City, NY (Hybrid)

$90K/yr – $102K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own the US marketing, PR, and activations function for a premium golf lifestyle brand, leading local sports partnerships, influencer seeding, and cross-functional GTM efforts with HQ while building a high-performance team.

Job Description

Responsibilities

Strategy & execution - Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy - Ensure strong local adaptation to drive relevance, awareness, and growth Sports marketing & partnerships - Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ - Act as one of the point of contact for US-based athletes and ambassadors - Drive partnerships and visibility within the US sports ecosystem Activations, PR & brand presence - Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints - Work closely with the external PR agency to drive US-specific PR initiatives - Identify opportunities to increase presence within key cultural moments and communities - Influencer marketing & PR seeding: Lead the local influencer program in collaboration with the influencer platform. Note: This role requires hands-on execution, including packing and shipping seeding products. - Meetings with press, ambassadors, and talent in the showroom, including fittings. Commercial & cross-functional collaboration - Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and Resorts - Collaborate cross-functionally with HQ teams to ensure consistency and impact Content & production support - Support the Content Team in the execution of athlete-related photo shoots and content production in the US Team leadership - Lead and develop the role Brand Activations Lead, US - Build a high-performance, hands-on team culture with strong ownership and execution focus

Requirements

5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand
Strong understanding of the US market, with an established network in sports and media
Proven ability to lead local activations, partnerships, and PR initiatives

Preferred

Golf knowledge and network is highly preferred
Flexible and adaptable – thrives in a fast-paced, evolving environment
Both strategic and hands-on – able to move from planning to execution seamlessly
Strong relationship builder with stakeholders, athletes, and partners
Action-oriented – makes things happen with a high level of ownership
Comfortable operating across high-level strategy and day-to-day execution

J.Lindeberg

HOUSE OF J.LINDEBERGFounded in Stockholm, Sweden, in 1996, J.Lindeberg was born out of an idea to inject style and energy to golf by changing how players all over the world dress on and off the course. Since then, the brand has continued to bridge the worlds of fashion and sports with irreverence, offering sophisticated, edgy and comfortable products for the modern active lifestyle.Its headquarters remain in Stockholm, but today, J.Lindeberg can be found in more than 35 countries. There are 157 J.Lindeberg stores in several of the major fashion capitals of the world, including New York, Copenhagen, Tokyo, Hong Kong and Shanghai. Wholesale distribution covers close to 2000 stores, including the leading high-end department and specialty stores around the world.WORK AT J.LINDEBERGJ.Lindeberg is a global lifestyle brand with a vision of being the world’s most desirable and successful function and fashion brand of Scandinavian origin. With a unique fashion style that’s effortlessly sophisticated, yet supremely comfortable, we combine creativity and Scandinavian progressiveness to design function and fashion that is sustainably sourced – and delivered to our customers through a customer-focused, seamless experience.Working at J.Lindeberg gives you the opportunity to learn and grown with some of the most talented, fun and passionate people in the industry. If you like things to move fast, have an entrepreneurial spirit and never settle, you’ll fit right in. Innovation is close to our hearts and we continuously take action to minimize our impact on the world we live in.We work within different areas, but always as a team. We encourage communication and believe in building team spirit by working towards common goals.We'd love to hear from you, so please feel free to drop us a line. https://careers.jlindeberg.com/https://www.jlindeberg.com/https://www.jlindebergusa.com/

Founded in 1996

Stockholm, Stockholm County, SWE

304 employees (84 in marketing)

www.jlindeberg.com