Responsibilities

• Lead the development and execution of integrated 360° go-to-market strategies to work together as a cohesive system - leading national activations, channel initiatives, and customer-specific programs across professional and specialty retail channels aligned with business objectives and brand priorities
• Develop marketing strategies and lead execution of full funnel marketing activities including but not limited to trade/customer marketing, social media, influencer, PR
• Lead and prioritize people development and talent growth of team members through ongoing coaching and feedback while maintaining a team culture of open collaboration
• Own the annual promotional strategy, architecture, and calendar across professional and specialty retail channels and customers, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution
• Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
• Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
• Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
• Own development and phasing of marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
• Lead Trade Media planning and execution across key channels and customers to maximize visibility and commercial impact
• Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity

Requirements

• 7+ years' experience in Marketing, specifically in the beauty industry, salon professional experience preferred, specialty beauty a plus.
• Bachelor's degree in Marketing or similar; MBA preferred
• Proficiency in Microsoft Suite; PowerPoint and Excel
• Experience in process development/change including timelines
• Experience in go-to-market brand development, campaigns, and activations
• Strong financial acumen with experience managing large budgets
• Curious and passionate about following beauty or industry-relevant trends
• Preferred experience in eCommerce
• Specialty retail experience is a plus

Preferred

• Salon professional experience preferred
• Specialty beauty experience a plus
• Experience in eCommerce
• MBA preferred

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement