Responsibilities

• Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities
• Create new strategies to deliver high-impact marketing for branch customers by segment
• Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget
• Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns
• Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices
• Develop and deliver high impact presentations with a high level of executive presence
• Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing
• Identify opportunities to leverage AI to enhance our research, planning, execution and performance optimization

Requirements

• 4-year degree in Marketing, Retail or Business Management
• 6+ years of experience in a Marketing Strategy role with strong emphasis on leveraging customer insights to drive innovation
• Hospitality mindset when working with partners and when delivering for customers; prioritize building meaningful relationships
• Able and willing to drive both highly strategic workstreams and tactical project plans
• Develop strong partnerships; lead through collaboration; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Experienced in program management and excels at managing multiple initiatives simultaneously
• Strong analytical, problem solving and planning skills with ability to simplify the complex
• Understands and applies proactive risk mitigation, manages through issues and escalates appropriately
• Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes
• Excellent written and verbal presentation skills – especially for C-suite audiences
• Highly proficient in Microsoft Excel and PowerPoint

Preferred

• Highly curious and never settles for good enough
• Some experience in either Financial Services or Retail
• Proven track record of delivering end-to-end customer experience to ensure excellence throughout

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.