Responsibilities

• Own and evolve brand strategy and positioning across the Blaine Brothers family of companies and brands, ensuring a consistent voice and visual identity across every touchpoint.
• Build and execute integrated marketing plans spanning digital, content, email, events, PR, and traditional channels, tied to measurable revenue and pipeline goals.
• Lead demand generation and lead-nurturing programs in close partnership with sales, including support for outside sales, house accounts, and inside/SDR efforts.
• Own lead management and marketing automation across all departments in HubSpot: campaign tracking, segmentation, follow-up, and attribution.
• Lead omnichannel e-commerce marketing and partner with the e-commerce team to grow online channel performance and shift transactions to digital (Magento / headless commerce, B2C and B2B).
• Own marketing analytics and revenue attribution; build and maintain dashboards that connect marketing activity to pipeline, sales, and ROI.
• Direct the company’s digital presence (websites, SEO/SEM, paid media, and social) to drive traffic, engagement, and qualified leads, and manage outside agency and vendor relationships.
• Prioritize marketing investment toward the highest-value channels (growing the service business and scaling e-commerce) while supporting parts, trailer, and truck sales across the brands.
• Manage online reputation and customer reviews; drive programs that improve ratings, sentiment, and recognition across locations and brands.
• Lead public relations and corporate communications: media relations and press releases, trade and industry press, community and sponsorship relationships, executive thought leadership, and crisis communications across the brands.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
• 7+ years of progressive marketing experience, including senior or leadership-level roles.
• Proven track record building and scaling marketing programs that drive measurable revenue growth.
• Hands-on experience with CRM and marketing automation platforms (HubSpot strongly preferred).
• Strong command of digital marketing: SEO/SEM, paid media, email, content, and social.
• Experience marketing in a B2B, distribution, e-commerce, or multi-location environment preferred.
• Confident, driven leader with strong people-management, coaching, and mentoring skills.
• Excellent writing and verbal communication skills.
• Ability to think strategically and execute tactically in a hands-on environment.
• Comfortable adopting and applying AI tools to work faster and smarter, from content and campaign drafting to data analysis and reporting.

Preferred

• Knowledge of the trucking, heavy-equipment, or industrial distribution industry is preferred but not required.
• Experience marketing in a B2B, distribution, e-commerce, or multi-location environment preferred.