Billboard: Director, Branded Content

Los Angeles, CA (Hybrid)

$105K/yr – $120K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end branded video and social content production for multi-channel campaigns, leading pre-sale development, creative direction, talent partnerships, and cross-functional delivery across Brand Partnerships, Editorial, Video, Social, Production, and Events.

  • Pre-sale and program development
  • End-to-end creative execution
  • Talent partnerships and cross-functional delivery

Job Description

Responsibilities

  • Collaborate with sales and strategy teams on pre-sale creative development, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts and budget planning for multi-platform programs valued at $10MM+.
  • Lead development and pre-production for sold programs, including creative treatments, social concepting, talent integration, event activations and production planning
  • Oversee end-to-end creative execution across branded video, social and live event content, including on-set production, post-production workflows, and experiential support
  • Provide overarching creative direction across branded content work to ensure a cohesive, premium brand vision
  • Develop innovative, social-first creative strategies designed to maximize audience engagement, cultural relevance and platform performance
  • Lead talent partnerships and bookings, including negotiations, logistics, and fulfillment of partnership deliverables and entitlements
  • Review and refine treatments, scripts, copy, video cuts, and presentation materials with a strong editorial eye for clarity, tone, and polish
  • Excellent live presentation skills, and the ability to get partners excited and aligned with your creative vision
  • Video editing and post-production capabilities across short-form, branded, and event recap content - cutdowns, string-outs, selects, and rough-to-final edit management
  • QC and final delivery of video assets for client, social, editorial, and event use

Requirements

  • At least 8-10 years of experience producing branded video and social content within a major media publisher, entertainment brand, music company, agency, studio, network, or related industry
  • Deep understanding of music, pop culture and visual storytelling
  • A strong portfolio showcasing video, digital and experiential creative with cultural impact
  • Established network of creative freelancers and production partners, including writers, editors, directors, photographers, producers and creators
  • Exceptional leadership skills, with a track record of mentoring creative talent
  • Ability to balance big-picture vision with hands-on execution
  • Strong project management, organizational, communication and problem solving skills
  • Experience managing talent-facing productions and high-profile partnerships
  • Proficiency in video editing and design tools (Premier, CapCut, Adobe) and demonstrated skills across video, motion and 3D
  • Proficiency with content management and publishing platforms including WordPress, JW Player, and Brightcove

Preferred

  • Spanish language proficiency is a plus
  • Familiarity with Keynote, JIRA, Salesforce, and production management workflows is a plus
  • Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency

Benefits

  • PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we have launched a new Flexible Vacation Policy.
  • description of Billboard and PMC
Penske Media Corp.  logo

Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003
Los Angeles, California, USA
338 employees (99 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
196.8K
Traffic Source Mix
Search
32.4%
Direct
54.2%
Referral
4.9%
Social
8%
Paid
0.3%

Headcount Trend

Current headcount: ~338

Marketing Team

Marketing Team Size
71 (21% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 8 years ago

Funding History

  • Feb 2018
    Corporate Round • $200M

Recent News