Responsibilities

• Define and execute AFM’s e-commerce strategy across TikTok Shop and future DTC channels.
• Own department revenue, profitability, resource allocation, and annual business targets.
• Identify new service offerings and growth opportunities across multiple product categories.
• Establish scalable operating models, performance standards, and commercial processes.
• Develop integrated growth strategies based on each client’s brand positioning, products, and commercial objectives.
• Own GMV performance, client satisfaction, retention, and account expansion for key accounts.
• Serve as the senior escalation point for strategic, commercial, and delivery-related client matters.
• Support major pitches, proposals, business reviews, renewals, and contract expansion.
• Oversee end-to-end TikTok Shop operations across merchandising, promotions, content, creator affiliates, livestream, and paid media.
• Lead the expansion of AFM’s capabilities into Shopify and other DTC channels.

Requirements

• 5+ years of experience in e-commerce, social commerce, marketplace operations, or digital marketing
• 2+ years of team leadership experience, including hiring and performance management
• Proven success in driving GMV, revenue growth, and business profitability
• Strong understanding of TikTok Shop; Shopify and DTC experience is a plus
• U.S. market, agency, and multi-brand management experience is preferred
• Strong analytical, commercial, client-management, and problem-solving skills
• Demonstrated ability to lead cross-functional teams and manage multiple priorities
• Comfortable operating in a fast-paced and evolving startup environment
• Bilingual proficiency in English and Chinese
• Able to work on-site in Midtown Manhattan