Bilingual Digital Marketing Specialist (Paid Media | US & LATAM)

Pittsburgh, PA (Hybrid)

Salary Not AvailableMid Level3+ years expOther

Posted 3 months ago

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Job Summary

Drive data-driven PPC growth for clients, combining market insights, campaign execution, and client-facing strategy.

  • Own end-to-end PPC campaigns across search, display, and social to meet client goals.
  • Must-have: 3–4 years PPC experience with Google Ads.
  • Standout: Bilingual in Spanish and English with strong client-facing communication.

Job Description

Responsibilities

  • Validate market opportunities
  • Analyze search demand, keyword trends, and audience behavior to assess market potential
  • Identify how buyers research, compare, and engage within the client’s industry
  • Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
  • Drive performance
  • Build, manage, and optimize PPC campaigns across search, display, and social
  • Continuously improve performance based on data, not guesswork
  • Test, iterate, and find what actually works
  • Turn data into action
  • Analyze campaign performance and identify what’s working (and what’s not)
  • Make clear, confident recommendations to improve results

Requirements

  • 3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)
  • Fluent in Spanish and English (written and verbal)
  • Comfortable working directly with clients and explaining performance clearly
  • Strong analytical mindset
  • Able to manage multiple campaigns and priorities without things slipping
  • Detail-oriented and accountable
  • Highly accountable: you take ownership of your work
  • Driven: you take initiative, push things forward, and don’t wait to be told what to do
  • Adaptable: you stay ahead in a fast-changing space
  • Detail-oriented: without losing sight of the bigger picture

Nice To Have

  • Have experience with international or multilingual campaigns
  • Have worked with LATAM markets
  • Understand basic SEO concepts
  • Have agency experience

Benefits

  • Medical, dental, and vision coverage
  • Short-term disability
  • PTO + Paid holidays + floating holiday
  • Annual volunteer day
  • Parental leave
  • Ongoing training and development
  • Clear structure and alignment through EOS (Entrepreneurial Operating System)
  • “No Jerks” policy
  • Regular team events and collaboration

Direct Online Marketing

Direct Online Marketing (DOM) is a Top 1% Premier Google Partner digital marketing agency founded in 2006. From our offices in Pittsburgh, PA, and Wheeling, WV, we’ve helped clients from every populated continent sell into 150+ countries. By partnering with DOM, you gain a trusted digital advisor with certified expertise and proven results. We offer a disciplined approach, straightforward communications, complete transparency, and a culture of excellence.We’re an online marketing agency in the business of delivering results, which we’ve been doing since 2006. By partnering with us, you gain an online marketing firm that serves as a trusted digital advisor with certified expertise. We've built a digital marketing company that takes pride in the level of service we provide, and our clients agree. There’s a good reason why 85% of our clients stick with us long-term even though they never have to make a long-term commitment.Our experience covers virtually every industry, and our experts function seamlessly as a branch of your marketing department. We cater our check-ins and data reports to a schedule that you decide works best. Some folks like weekly updates about their ad campaigns, while we might meet twice a month for SEO. When you work together with us, it's our goal to exceed your needs.Everything we do is data-driven and aimed squarely at the targets you decide -- with our help, of course.Based on years of experience and careful attention to what makes us the most successful for our clients, The DOM Difference is a collection of our proprietary best practices to developing digital marketing solutions proven to get the best results. These best practices include a disciplined approach to developing tailored solutions, honest, straightforward communications, complete transparency, and a culture centered around excellence.They don’t stick with us because they have to. There's plenty of other Premier Google Partners. They stick with us because they want to.

Founded in 2006
Pittsburgh, Pennsylvania, USA
98 employees (50 in marketing)

Traffic Signals

Monthly Visitors
25K
Monthly Google Ads Budget
$189
Traffic Source Mix
Search
47.1%
Direct
39.6%
Referral
7.9%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~98

Marketing Team

Marketing Team Size
47 (48% of company)