Bigo Live - Content Programming Manager

Responsibilities

• Develop, plan, and execute content programming initiatives, including recurring programs, seasonal campaigns, community events, and strategic partnerships to drive platform engagement and growth.
• Independently manage end-to-end project execution, including creative development, production planning, budgeting, resource coordination, and stakeholder management.
• Monitor market trends, emerging content formats, creator communities, and competitor activities to identify new programming opportunities and develop engaging content strategies.
• Analyze content performance, creator activity, and audience behavior to identify growth opportunities and develop actionable operational strategies.
• Leverage platform features, promotional resources, and engagement mechanisms to optimize content performance and improve user engagement and retention.
• Establish and track key performance indicators (KPIs), evaluate campaign effectiveness, and translate data insights into measurable business improvements.
• Collaborate with internal teams and external partners to ensure effective execution, resource alignment, and successful delivery of content initiatives.
• This position may require domestic and international travel based on business needs, in accordance with company policies.
• Participate in and support offline events, activations, meetings, conferences, and other business activities outside of the regular office environment, as required by the position.
• Travel domestically and/or internationally as needed to support business operations, events, meetings, projects, and other position-related responsibilities. Travel frequency and duration may vary based on business needs and may include overnight and multi-day travel.

Requirements

• Minimum 5 years of experience in content operations, content programming, or content production within the tech, media, or entertainment industry.
• Strong experience in campaign management, content production, and creator partnerships.
• Proven track record in developing creative content concepts and successfully executing live or digital content initiatives.
• Self-starter with strong ownership, strategic thinking, and the ability to independently lead projects from concept to execution.
• Ability to collaborate effectively across multiple teams, stakeholders, and time zones.
• Strong understanding of digital content ecosystems, audience behavior, market trends, and major social platforms.
• Strong analytical and operational skills, with the ability to identify growth opportunities, develop actionable strategies, and measure business impact.
• Excellent organizational and project management skills, with the ability to manage competing priorities, tight deadlines, and resource constraints.
• Bachelor's degree or equivalent practical experience.

Benefits

• Competitive pay package that includes a base salary and performance-related bonus
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year
• Free medical, dental, and vision insurance
• 401k
• Free gym membership and meal allowance