Digital Content Manager

Responsibilities

• Build the topic pipeline. Brainstorm ideas and research what’s happening with AI in consulting and professional services such as accounting, tax, and audit, including how firms and their staff are reacting. Turn it into topic ideas backed by sources you’ve actually checked.
• Mine the founder for material. Run quick calls and voice-note sessions to pull out stories, opinions, and phrasing, and keep a running bank of them to draw from.
• Build and maintain the voice guide. Create a short doc on how the founder sounds (phrases he uses, opinions he holds, things he’d never say) and keep it current. This is what keeps the content from sounding AI-written.
• Prioritize and schedule topics. Decide what goes first, which format each topic deserves (post, Short, or long-form video), and slot it into the calendar.
• Write the brief before the content. For every piece, write a short summary of who it’s for, what it covers, and the viewpoint it’s meant to land. Nothing gets drafted without one.
• Write LinkedIn posts in the founder’s voice. Multiple per week: text posts, short lists, carousels, and simple diagrams. Use AI to move faster, but the final draft should read like a person wrote it, because a person did.
• Outline and script video. Build outlines for long-form YouTube pieces (explainers, walkthroughs of firm workflows, conversations) and write scripts for on-camera Shorts and clips.
• Nail the first 30 seconds. Write the opening for every video: the hook, the promise, and the reason to keep watching.
• Own titles and thumbnails. Write the titles and create the thumbnails for every YouTube video, and test what gets the right people to click.
• Run the recording. Prep the founder, run the session, and make sure you capture what the edit will need.

Requirements

• 3+ years writing B2B content, including ghostwriting in a founder’s or executive’s voice. Show us posts you wrote for someone else.
• Writing that doesn’t read like AI. Plain and specific. You know the tells and you write around them.
• The ability to turn a messy 15-minute conversation into a tight, publishable post.
• Research you can stand behind. You can track a fast-moving space like AI in professional services, separate real signal from hype, and turn it into topic ideas worth publishing.
• Strict sourcing habits. No invented stats, quotes, or examples. If a detail isn’t real, you leave a gap and ask.
• Good judgment on confidentiality. You’ll hear about client work you can’t name, and you’ll know how to write around it.
• Experience owning video creative and strategy. You’ve come up with the concepts, formats, and scripts for short-form (Shorts, Reels, LinkedIn clips) and long-form (YouTube episodes, explainers, interviews), you’ve written the titles and made the thumbnails, and you can explain why each piece was made the way it was. Show us both.
• Hands-on video editing with AI tools like Claude Code, Hyperframes, or similar. You’ve actually shipped videos this way, you can walk us through your workflow, and you know when a cut is working and where it still needs a human eye.
• Daily fluency with AI tools for writing and video, and the judgment to know where they help and where they don’t.
• A self-run calendar and approval loop. You keep things moving without anyone chasing you.

Preferred

• Background in accounting, tax, audit, or other professional services.
• B2B SaaS or AI content experience.
• A track record growing a founder’s LinkedIn presence.
• Experience growing a YouTube channel or podcast, including working from the analytics (retention, click-through, what’s driving views).
• Experience directing on-camera talent, especially non-actors, to get a natural take.
• Design skills for carousels and graphics in Canva, Figma, or similar.
• Traditional editing skills in Premiere Pro, Final Cut, DaVinci Resolve, or Descript, as a backup to the AI workflow.
• Newsletter experience.
• Microsoft 365 fluency (Outlook, Teams, OneDrive).