Responsibilities

• Own the eCommerce P&L, including topline demand, margin, and contribution profit.
• Partner with Finance to manage hourly, daily, weekly, and monthly demand pacing, forecasts, and tradeoffs.
• Lead in‑season optimization across traffic, conversion, AOV, and retention using real‑time data and insights.
• Balance growth and profitability by coordinating promotional strategy, pricing decisions, inventory flow, and marketing investment.
• Own customer formation and lifetime value as core business drivers, with clear accountability for activation, retention, repeat rate, and long‑term customer value.
• Define and lead the end‑to‑end customer lifecycle strategy, including the development and scaling of a loyalty program, ensuring acquisition supports sustained engagement, repeat behavior, and profitable growth.
• Partner closely with Marketing, Merchandising, and Finance to embed lifecycle marketing and retention performance into daily, weekly, and in‑season business management.
• Drive a disciplined test‑and‑learn culture focused on improving cohort quality, retention curves, repeat frequency, and lifetime value.
• Leverage first‑party data and performance insights to inform segmentation, personalization, and lifecycle programs that increase engagement and reduce churn.
• Ensure lifecycle strategies are fully integrated into the digital experience, merchandising approach, and conversion flows to maximize downstream value.

Requirements

• 15+ years of experience in digital commerce or eCommerce leadership, ideally within apparel, activewear, or consumer brands.
• Proven experience owning an eCommerce P&L and driving daily demand in a dynamic retail environment
• Demonstrated success driving sustainable results in a high-growth organization
• Deep comfort partnering with Finance on forecasting, pacing, and profitability management.
• Strong track record of customer acquisition, retention, and lifetime value growth.
• Highly collaborative leader with executive‑level influence and an ability to translate strategy into action.
• Data‑driven, customer‑obsessed, and energized by building brands through commerce.

Benefits

• Be a key leader shaping the next phase of growth for a beloved, purpose‑driven brand.
• Work within the scale and stability of Levi Strauss & Co. while maintaining the agility of a premium brand.
• Competitive compensation and a comprehensive benefits package that includes healthcare, 401(k) with company match, paid time off, and generous product discounts.
• A culture rooted in inclusivity, well‑being, and connection.