Responsibilities

• Track and analyze the effectiveness of QR codes on admissions materials to inform student and advocate communications
• Maintain and organize analytics data, continuously comparing and providing results for recurring meetings
• Create and maintain visual performance reports from analytics data
• Participate in and contribute to team brainstorming and development of new print and digital content creation.
• Provide support in identifying print and digital communications which need updates and assist in maintaining team spreadsheets tracking progress.
• Perform keyword research and analysis for admissions recruiting tools such as driving website traffic, Google analytics, AI search engines, etc
• Create custom dimensions, metrics, and event tracking to capture unique data points
• Collaborate with Admissions Associate-Systems & Data Operations to incorporate ping data into digital engagement data.
• Monitor web ping and digital engagement data to provide relevant insights to inform marketing strategies.
• Respond to ad hoc data requests and support special Admissions initiatives.

Requirements

• Bachelor’s Degree earned from Berea College within the last 2 years
• Applicants with degrees in Business, Computer Science or Communications will be well-matched

Preferred

• Solid organizational skills
• Developed written and verbal communication skills
• Capacity to engage information software systems
• Analyze data to identify trends & insights
• Demonstrated initiative and follow-through of projects and tasks
• Attentive to details

Benefits

• Our Benefits Berea College offers a comprehensive benefits package to eligible employees and their families including health care, dental, vision, retirement, health savings accounts, flexible spending accounts, life insurance, short-term disability, long-term disability and an Employee Assistance Program. The benefit package also includes access to the Child Development Laboratory for children of College Staff, ages 6 weeks to 6 years, Seabury Center Membership, Staff Development Funds and Tuition Reimbursement.
• Eligible staff employees also receive paid holidays, vacation, and sick leave.
• Part-time employees who work an average of 24 hours per week over the course of a year, receive benefits on a pro-rated basis.
• To learn more details, visit our benefits page at https://www.berea.edu/human-resources/employee-benefits.