Responsibilities

• Develop and execute the digital marketing strategy for U.S. & Global Scoop Shops in partnership with Scoop Shop marketing team.
• Lead annual and quarterly planning, media briefs, campaign calendars, and digital activation plans.
• Represent Scoop Shop needs in national and global campaign planning and execution.
• Collaborate with Global Markets to share strategy, tactics, and learnings — and gather input from their own efforts.
• Lead the cross-functional evaluation, sourcing, and build-out of a next-generation loyalty program that deepens consumer engagement across Scoop Shops and, potentially, in-home consumption — partnering with Brand, Operations, Technology, Data, Consumer Insights, and Global teams to design a unified, scalable customer experience.
• Shape and help execute the Scoop Shop customer data strategy in partnership with Data and Marketing Technology teams — including integration of Salesforce, future POS data, catering data, and Olo order data into a unified consumer view.
• Partner with Marketing Technology and Data teams to bring a digital and business lens to system optimizations, capability enhancements, and partner roadmap opportunities — identifying and prioritizing initiatives that improve consumer experience, franchisee support, and marketing performance.
• Manage paid media investments across Meta, Google, TikTok, YouTube, Apple Maps, and emerging platforms via our media agency.
• Oversee in-app media investment with third-party delivery partners.
• Support growth across in-shop visits, cakes, catering, online ordering, delivery, and other digital commerce priorities.

Requirements

• Has a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Brings 5–7 years of progressive experience in digital marketing, digital commerce, or a related discipline.
• Has franchise, multi-location retail, QSR, or consumer brand experience; this background is strongly preferred.
• Has hands-on experience with paid media platforms including Meta, Google, TikTok, YouTube, and Apple.
• Understands marketing technology, CMS, listings and locator platforms, online ordering platforms, CRM/email platforms, analytics tools, reporting systems, AI search, and emerging digital discovery platforms.
• Has working knowledge of Yext and Olo or similar platforms; experience with Salesforce is a plus as Ben & Jerry’s evolves its customer data strategy.
• Uses data to translate performance into actionable insights, connect marketing results to business outcomes, identify growth opportunities, and guide investment decisions.
• Builds trusted relationships with agencies, vendors, franchisees, and cross-functional stakeholders.
• Has experience rolling out new digital or technology systems within a business organization; multi-unit franchisee experience is a plus.
• Is curious, proactive, and comfortable evaluating new digital tools, technologies, and partner capabilities.

Benefits

• Alongside meaningful work and strong development, we offer a reward package that typically includes:
• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan