B2C Marketing Manager, North America

New York City, NY (Hybrid)

$85K/yr – $95K/yrSenior Level

Posted 11 days ago

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Job Summary

Own brand marketing initiatives across multiple channels for a fast-growing consumer app, turning creative strategy into briefs, copy, and execution while collaborating with agencies and using data to optimize impact.

  • Lead multi-channel campaigns from concept to delivery.
  • Partner with external creatives and internal teams to bring brand story to life.
  • Analyze data to drive strategy and show campaign impact.

Job Description

Requirements

  • The Experience: Significant years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing. Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
  • Creative Brand Acumen: A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints. Proven experience managing external creative agencies is a must.
  • Multi-Channel Expertise: Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
  • Data Fluency: You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.
  • Strategic & Tactical: You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.
  • Collaborative Owner: You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.

Benefits

  • Agility & Autonomy
  • Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.
  • Global Mobility: The flexibility to work from abroad for up to 30 days per year.
  • Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
  • Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life's most significant milestones.
  • Holistic Wellbeing & Security
  • Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
  • Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.
  • Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.
  • Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.
Too Good To Go logo

Too Good To Go

Too Good To Go is a global social impact company that connects users with partners to rescue unsold food and stop it from going to waste. With over 120 million registered users and more than 180,000 active partners across 21 countries in Europe, North America and Asia Pacific, Too Good To Go is a certified B Corp company that operates the world's largest marketplace for surplus food.Since its launch in 2016, Too Good To Go has helped to save over 500 million meals from going to waste, the equivalent to avoiding 1.35 million tonnes of CO2e, 405 billion litres of water use and 1.4 billion m2 of land use.

Founded in 2015
Copenhagen, Capital Region of Denmark, DNK
1.9K employees (232 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Traffic Source Mix
Search
43.7%
Direct
51.3%
Referral
3%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
196 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$31.1M
Last Raise
$31.1M
Series Unknown, 5 years ago

Funding History

  • Jan 2021
    Series Unknown • $31.1M

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