Responsibilities

• Client Social Media Management
• Manage and execute organic social media strategy across multiple client accounts simultaneously.
• Develop and maintain client-specific content calendars aligned with marketing campaigns, brand voice, and strategic goals.
• Publish and schedule brand-aligned content across platforms including LinkedIn, Facebook, Instagram, X, and YouTube.
• Ensure all posts follow platform best practices for timing, formatting, tagging, accessibility, and engagement.
• Collaborate with internal marketing strategists, designers, and clients to ensure messaging and visuals align with brand positioning.
• B2B Content Development
• Create compelling social media content designed for business audiences, including thought leadership posts, industry insights, educational content, company announcements, event promotion, case study highlights, and recruiting content.
• Translate complex industry topics into clear and engaging social media narratives.
• Support executive visibility by helping craft LinkedIn thought leadership posts and professional content.
• Creative Asset Development
• Develop dynamic social media assets including branded graphics, short-form video, carousels, document posts, and campaign visuals.
• Leverage brand guidelines to produce visually consistent content across multiple client brands.
• Collaborate with the design team when larger creative assets are required.
• Experience producing video-based social content is strongly preferred.
• Social Listening and Community Engagement
• Monitor client channels for comments, mentions, tags, direct messages, and industry conversations.
• Engage with relevant professional audiences when appropriate.
• Identify opportunities to participate in industry discussions and increase brand visibility.
• Trend Monitoring and Competitive Insights
• Track platform updates, algorithm changes, and emerging content formats.
• Monitor competitor and industry social activity to identify strategic opportunities.
• Share insights with the internal team that can improve campaign performance and engagement.