Responsibilities

• Shape strategic, right-to-win narratives
• Find the through-line in complex business and technical information and translate it into a clear, compelling narrative that positions Assurant as the best partner to win with — not just a viable option.
• Help shape differentiated “right-to-win” narratives, win themes, and positioning tailored to each prospect's business, buyer personas, and decision dynamics.
• Identify and codify Assurant's differentiators (current and emerging) and ensure they show up consistently across proposals, pitches, and live conversations.
• Develop tailored storytelling frameworks — such as points of view, use-case narratives, and experience-led concepts — that show how Assurant unlocks incremental value, not just coverage.
• Ground narratives in insight and data
• Leverage customer, market, and competitive insight — along with Assurant's proprietary data — to sharpen storytelling and strengthen our right-to-win.
• Translate insight into proof points, case studies, and evidence that make each narrative credible and hard to argue with.
• Build and continuously improve a reusable library of win frameworks, proof points, and case studies that can be adapted quickly to account-specific needs without becoming generic.
• Collaborate across the business to build winning content

Requirements

• A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred.
• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred.
• Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive, insight-driven narratives for executive, partner, and customer audiences.
• Experience shaping win themes, differentiators, and right-to-win positioning — using customer, market, or competitive insight and data to strengthen the story.
• Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content.
• Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and subject matter experts to create winning content.
• Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement.
• Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Familiarity with account-based marketing (ABM), complex B2B sales cycles, and partnering closely with Sales and Account Management on live pursuits.
• Experience creating content and narratives specifically designed to support RFPs, executive meetings, and live deal pursuits.
• Comfort using insight and analytics to inform storytelling (e.g., customer research, competitive intelligence, sales-enablement or analytics tools).
• Technical fluency; comfortable using standard web-based tools typical of remote work environments.
• Understands the balance between “perfection” and “flawed-but-adequate,” and knows how and when to prioritize one over the other.