Responsibilities

• Support partner and B2B marketing strategy and execution
• Support the development and execution of partner-focused go-to-market strategies across Health100’s key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners
• Drive demand generation and pipeline-supporting marketing activities
• Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams
• Own sales enablement content and infrastructure
• Develop, organize, and maintain the Health100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs
• Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives
• Develop partner-focused messaging and materials
• Translate Health100 capabilities into clear, audience-specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments
• Support launches and commercial readiness
• Partner cross-functionally to ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales
• Act as a cross-functional connector
• Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective
• Incorporate commercial and field feedback to strengthen execution
• Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go-to-market effectiveness

Requirements

• 5+ years of experience in marketing, product marketing, partner marketing, or strategy roles, with a track record of supporting go-to-market execution and influencing consumer or buyer behavior
• 5+ years of experience driving or supporting demand generation, campaign execution, or pipeline development efforts in partnership with Sales or Commercial teams
• 4+ years of experience developing partner- or client-facing marketing materials, such as sales decks, case studies, FAQs, or enablement resources
• 4+ years working with sales enablement and go-to-market processes, including supporting Sales teams with tools, messaging, and content to drive effective partner engagement
• 3+ years of experience in product marketing or working closely with Product teams to translate complex capabilities into clear value propositions
• 3+ years of experience demonstrating strong organizational and cross-functional collaboration skills, with the ability to manage multiple workstreams and operate independently in a fast-moving environment
• 3+ years operating in a fast-moving, ambiguous environment, with the flexibility and resilience to adapt to evolving priorities, shifting inputs, and changing business needs
• Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required.

Preferred

• Experience in technology or digital product marketing

Benefits

• Great benefits for great people
• We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.