B2B Marketing Specialist - Franchise Development

Woodbury, MN (Hybrid)

$70K/yr – $80K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own and manage B2B franchise development marketing across four brands, lead project management and creative approvals, and drive digital, email, social, events, and earned media initiatives while partnering with sales, agencies, and franchisees.

Own franchise development marketing programs across brands
Lead cross-functional project management, creative approvals, and performance reporting
Drive digital, email, LinkedIn, events, and PR support across four brands

Job Description

Responsibilities

Assist Director, B2B /Franchise Development Marketing in all aspects of marketing support of Franchise Development team
Oversee project management of all active projects, building project schedules and managing budgets
Manage approvals of creative work product, routing through internal departments and giving feedback to external partners.
Independently develop or update creative for digital or print franchise development marketing materials as needed
Participate in and support weekly agency status calls and monthly executive business performance meetings
Plan and manage trade shows & events, working with our team and the event/venue to successfully execute the event, handling all required communications and documentation
Lead all franchise development broker marketing efforts including digital & print marketing materials and collateral to support broker events
Develop and execute targeted email marketing for all four brands including campaign setup in the CRM system and content development
Develop and execute weekly LinkedIn content calendar for Purpose Brands account and all four brand accounts
Assist internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands

Requirements

Experience in a marketing or advertising department or agency, handling a variety of different projects
Experience working with sales or development teams and/or on lead gen marketing projects a plus
Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus

Benefits

Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Flexible Friday's between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities

Purpose Brands, LLC

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.

Founded in 2002

Woodbury, MN, US

28K employees (1,318 in marketing)

sebrands.com