Responsibilities

• Develop and maintain directed spend messaging, positioning, and value propositions; translate product strategy, competitive intelligence, and market trends into clear payer-facing narratives
• Bring product changes, updates, and new capabilities to market for payer audiences; develop go-to-market content, coordinate sales readiness, and ensure materials reflect the current product reality
• Build and maintain core payer sales materials: pitch decks, solution overviews, one-pagers, battlecards, training assets, and finalist-ready presentations
• Support national sales teams on complex payer pursuits with tailored storytelling and value articulation
• Lead sales training sessions on new products, updated materials, selling angles, and market insights
• Serve as a responsive partner to the field, someone sales can come to when they need something sharpened, built, or adapted for a specific opportunity
• Develop content that supports payer client implementation, optimization, renewal, and expansion conversations, working with account management to communicate value realization to payer stakeholders
• Monitor market trends, regulatory changes, and competitive activity — synthesizing insights into competitive briefs, talking points, and internal summaries that keep sales and product teams informed
• Work across product, sales, account management, strategy, legal, and compliance to keep payer marketing aligned with business priorities
• Manage intake and prioritization of payer marketing requests, balancing strategic work with time-sensitive needs

Requirements

• 3+ years of experience in product marketing, sales enablement, or B2B marketing
• Experience creating sales and marketing materials across multiple formats (decks, one-pagers, overviews, training content)
• Experience working cross-functionally with sales, product, and business stakeholders
• Proficiency in PowerPoint and comfort producing polished, professional deliverables
• Proven solid written and verbal communication skills with the ability to make complex topics clear and accessible
• Proven basic design skills or comfort with tools like Figma or Adobe Creative Suite
• Proven solid organizational skills and the ability to manage multiple concurrent workstreams with minimal direction

Preferred

• Experience in health care, financial services, or benefits-related industries
• Experience supporting account management or client success teams with retention and growth-focused content
• Familiarity with payer markets, Medicare/Medicaid programs, B2B buyer journeys, or consumer-directed benefits
• Exposure to competitive analysis or market research as inputs to marketing strategy
• Familiarity with CRM or marketing automation tools (e.g., Salesforce, Marketo)
• Proven comfort operating in ambiguity and adapting quickly as priorities shift

Benefits

• In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.