B2B Marketing Manager - Retail at The Vomela Companies | USA | $75K/yr – $90K/yr

The Vomela Companies

B2B Marketing Manager - Retail

USA (Remote)

$75K/yr – $90K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel retail marketing strategy to generate MQLs, pipeline, and revenue through ABM-aligned campaigns.

Must-have: 5+ years creating B2B campaigns with cross-functional collaboration.
Standout: ABM-focused ICP mastery and tailored account campaigns.
Own multi-channel execution across digital, email, events, and field marketing to drive retail results.

Job Description

Responsibilities

Creates and executes multi-channel campaign strategy for the retail sales team including digital, email, direct mail, events, social, and content.
Owns MQL, Marketing Influenced Pipeline, and Marketing Influenced Revenue goals for the retail business unit.
Partners with the creative team to bring campaigns to life through design and messaging.
Becomes an extension of the retail sales team by attending team meetings, gaining feedback and presenting marketing strategy and ideas on a regular basis.
Understands, refines, and educates on the Retail Ideal Customer Profile (ICP).
Manages the online presence for retail, including turning pertinent parts of the website into a demand gen funnel.
Plans, designs, and executes events including webinars and in-person conferences. [LP2]
Acts as field marketing rep for sales including tradeshow and event support as needed.
Works with marketing ops to create reports to measure, analyze, and refine campaigns to improve outcomes.
Becomes expert on our top customer and prospect accounts and creates tailored campaigns that align to our ABM approach.
Becomes expert on the customer lifecycle and which tactics align best at various stages of the funnel.
Identifies, manages, and leverages customer testimonials and photos.

Requirements

5+ years of experience creating marketing campaigns in a B2B environment. Experience in marketing to the retail industry is a plus.
Outstanding communication skills, both written and verbal
Strong time management and project management skills
Demonstrated ability to build and maintain cross-functional relationships and incorporate feedback

The Vomela Companies

The Vomela Companies transform ideas into memorable brand experiences by designing and producing impactful visual communications. The company employs 1,300 people in 21 cities across North America.

Founded in 1947

St Paul, Minnesota, USA

429 employees (74 in marketing)

www.vomela.com