Responsibilities

• Create and tailor global B2B marketing and sales enablement materials specific for the region (e.g., case studies, product sheets, presentations, webinars) for use by sales and marketing teams in the region.
• Support the end-to-end strategy, development, and execution of global marketing campaigns to drive brand awareness and pipeline growth.
• Collaborate with the global marketing team to adapt global campaigns for local US needs, ensuring consistency and alignment across our brand.
• Serve as a key member of the global B2B marketing team, utilizing and sharing US market insights and data to contribute to strategic decision-making and planning.
• Liaison with the Global Head of Experiential Marketing to lead the end-to-end planning and execution of all local and regional events, while providing strategic support and on-site assistance for key global trade shows and activations.
• Monitor, measure, and report on campaign performance and use insights to optimize future activities.

Requirements

• 4+ years of B2B marketing experience, ideally in a global marketing role.
• Strong understanding of sales processes and how marketing can drive measurable business outcomes.
• Deep understanding of the B2B sales cycle and how marketing drives key metrics like MQLs and SQLs.
• Excellent communication and stakeholder management skills, with the ability to influence both centrally and locally.
• Experience managing campaigns from strategy through execution and reporting.
• Hands-on event marketing experience is a plus.
• Experience of CRM tools like Salesforce, MCAE, Hubspot and Marketo
• Proven experience with data analysis and reporting, with the ability to leverage insights to optimize campaign performance

Preferred

• Prior experience activating local or regional markets
• Experience with experiential marketing events
• Experience leveraging US market insights to inform global B2B strategy