Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Develop social-first content formats and original content franchises that make Square more visible and relevant in key categories.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Partner with Partner Marketing, Sales, Comms, Creative, Brand, and Social to identify moments, shape narratives, and produce content.

Requirements

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.

Preferred

• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
• Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series.
• Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
• Familiarity with social analytics, content performance reporting, and optimization.
• Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
• Experience managing agencies, freelancers, creators, or production partners.
• Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

Benefits

• Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.